If we suppose the whole world as divided between trend-followers and trend-setters, then we ought to be those who toggle between both.
Trends are preposterous.
Aristole had said, ‘The whole is greater than the sum of it’s parts.’ However, most of the time we inadvertedly tend to associate the rewards of the whole to it’s sums, and that begets a trend.
For instance, an actor wearing a particular tees in a popular song can catch a rave to such extent, that people may start associating the song’s success as a part of it’s sum – the actor’s tee.
There could have been million reasons behind why a particular song got hit. Nevertheless – the clothes, the actors, the composition, the location, the weather may take away the credits as its sums, as people start associating the success of the song by recognizing it with their utilities, and it commotes into a trend.
Many marketing firms take advantage of this – endorsing. That is, we sum the presenter’s success as a part of the product. Albeit deep researches, no one could predict what choices lead to such associations and how likely an often could a particular tee may fetch more rewards than over a location, actors, or composition in a hit song.
The devil lies in the details. In other words, we create details when trying to address the details as part of the sums. Not every reason has to have a reason; likewise, nothing was ever meant to clarify.
Trends cannot be reasoned. Trends cannot be reverse engineered. Trends cannot be clarified.
Trends are like banners of a king in the army, their existence can be confessed in whole, and can never be detailed as a reason of a sum.
Trend-followers may behold, as they associate with their utilities, in a jibe. And if you may ever cause a trend, then you may know, the devil lies in the trend – the detail of a detail that never details.